Hyperfly is a performance athletics brand specializing in combat sports apparel and gear. Their careful attention to design, visual pallet and visionary branding has led some to consider Hyperfly to be the Nike of combat sports brands.    

 

 

THE PROJECT

Hyperfly is anchored by their stylish and highly functional jiu-jitsu kimono line. I approached this project with the goal of artistically drawing out the heaviness, darkness, and loneliness associated with jiu-jitsu competition while simultaneously delivering on an aesthetic that would inspire people to enter deeper into the brand.    

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©2018 Brenton Gieser