lululemon is internationally known as the premier yoga and fitness brand for active women and men.
Beyond being a public company with over a billion dollar in annual earnings, the true core of the company is based on the values of community, mindfulness, and possibilities.
I began my relationship with lululemon in early 2018, photographing brand ambassadors from across the Bay Area and the fitness spectrum. From a local health food entrepreneurs to a yoga teacher I have been worked with the brand to capture each ambassador fully expressed in their element. Photos are used both for social media and in-store print displays.